This policy is incorporated by reference into Marketo’s standard End User Services Agreement, and all users of the Marketo service must comply with this policy at all times.
Marketo has a zero tolerance policy regarding the sending of Unsolicited Commercial Email (”UCE”, or “spam”) using the Marketo service. Any user account found to be in violation of this policy is subject to immediate suspension, and will not be allowed to send any additional emails using the Marketo service.
Recipients of email messages sent using the Marketo service are encouraged to report suspected violation of this policy by forwarding a copy of the received email to email@example.com. It is Marketo’s policy to catalog, investigate, and take appropriate action on all reports of abuse.
Acceptable Use and Requirements for Bulk or Commercial Email
Marketo users must comply with all laws and regulations applicable to bulk or commercial email when using the Marketo Service, including without limitation the United States CAN-SPAM Act of 2003 as well as all other local or national laws applicable to the regions where Marketo users have business operations or where their email recipients are located.
In addition, you may not send any Unsolicited Email by use or means of the Marketo Service. “Unsolicited Email” is defined as email sent to persons other than: (i) persons with whom you have an existing business relationship, OR (ii) persons who have consented to the receipt of such email, including publishing or providing their email address in a manner from which consent to receive email of the type transmitted may be reasonably implied.
All Bulk or Commercial Email sent using the Marketo system must include provision for recipients to revoke consent, i.e., to “opt out”, of receiving future email contacts from the sender. You must either use the Unsubscribe tools supplied by default with the Marketo Service; or, if you choose to override the Marketo default tools, you must have procedures in place to allow an email recipient to easily opt-out, such as an unsubscribe link in the body of the e-mail, or instructions to reply with the word “Remove” in the subject line. Any such revocations of consent should be honored within 72 hours.